The Patterson Principles
"The Patterson Principles of Selling" Course Description:The Patterson Principles of Selling program has both a one and two day training design which leverages John Patterson's principles of selling that are more than 100 years old. The Patterson Principles have a history of success and are easily understood by both tenured sales professionals and the newly minted sales rookie.The Principles can be mastered with some hard work, and more importantly with reinforcement from your company's leadership, they will lead your company and its sales representatives to success. The training design is extremely engaging and highly efficacious. The Patterson Principles training uses short video clips featuring Jeffrey Gitomer to set up the learning and the principle. The trainer will deliver the learning point, execute an activity or exercise to drive the learning home and most importantly, debrief the principle to contextualize and personalize it for the individual sales representative and for your company's unique selling context. The training also incorporates self-assessments, goal setting, action planning, and insight that will lead to both personal and organizational change. Course Goal:The goal of this course is to present learners with a framework that will enable them to apply The Patterson Principles of Selling to their personal and professional lives.Learning Objectives:By the end of this course, your sales representatives will:
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